Have you ever noticed how some politicians smile, even if somebody is gnawing on their leg?
There are many, but one that particularly bugs me is John McCain. Now, I admire John McCain, if not all of his views, so don’t get me wrong. But some time back in the early days of his political career, some well-meaning advisor told him to always smile. So he can be on TV, talking about the weightiest matters, and he will have this fake-looking smile pasted on his face, no matter what is said. I really do think this may have cost him the election in 2008.
It just plain looks unnatural. And this causes instant distrust.
Politicians, take note: Smile if you feel like smiling. Frown if you feel like frowning. Be natural. The worst thing you can do to your own career is to come across as dishonest – and wearing a smile you don’t own comes across as dishonest. Instantly.
Just some free advice from somebody on the sidelines.